beer in india

The beer market in India has been on a rampage over the last few years, where mass-produced lagers are being replaced by craft beers with more innovation and consumer demand for high-quality experiences. Indian based homegrown beer brands are driving this change, and the fastest-growing brand of beer in India has the youth generation, Millennials, and Gen Z generation in its crosshairs as they seek binge drinking and something that associates with their lifestyle. These disruptors are moving towards competition with giants in India. Since 2000, beer brands in India have been confronting giants such as Kingfisher and Haywards with strategies of focusing on quality ingredients, customized packaging, and expansion in the region.  Histories of Craft Beer Revolution. Indian Craft Beer The history of craft beer in India started with urban microbreweries in cities such as Bangalore and Mumbai, though the growth rate took its first leap in terms of scalability with homegrown players ente...

The Indian beer market has long had a complicated relationship with strong beer. While it accounts for the vast majority of consumption volume, the segment was historically associated with potency and low price, often sacrificing flavour and refinement. This is changing rapidly. Today’s discerning consumer demands that their beverage, regardless of its strength, be a high-quality product, a trend that has sparked a ‘Strong Beer Renaissance’ and has helped define what makes the best strong beer in India . Medusa Beverages identified this market gap early on. We saw an opportunity to introduce a Premium Strong Beer that defied the old norms. Our flagship brew, at a perfectly balanced 5.9% ABV, was designed to deliver the desired ‘kick’ while maintaining an unparalleled smoothness and a clean aftertaste, a stark contrast to the rougher finish of many traditional mass-market options. The result is a drinking experience that moves strong beer firmly into the realm of true premiumisation. Q...

  A clear shift is underway across urban bars, homes, and music venues as top beer brands in India foreground sessionable styles that fit long conversations, warm evenings, and food-led gatherings without fatigue. This change is not just a trend; it reflects a deeper preference for clarity and control, where the glass supports the moment rather than overwhelming it. In this landscape, light beer in India has moved from niche to default for many social settings, prized for crisp refreshment, quick palate resets, and an easy finish that pairs with everything from grills to street-s ide chaat. Alongside this rise, mild beer brands have stepped into the spotlight as confident choices that keep personality without heaviness, while premium bottled water brands sit on the same table as a deliberate reset between sips.   How Big Labels Rewrote The Playbook   The most visible change lies in how portfolios are constructed: a strong legacy lager no longer stands alone but is j...