The Pursuit of Purity: Why the Best Strong Beer in India Demands the Same Quality Focus as Premium Bottled Water Brands
The Indian beer market has long had a complicated relationship with strong beer. While it accounts for the vast majority of consumption volume, the segment was historically associated with potency and low price, often sacrificing flavour and refinement. This is changing rapidly. Today’s discerning consumer demands that their beverage, regardless of its strength, be a high-quality product, a trend that has sparked a ‘Strong Beer Renaissance’ and has helped define what makes the best strong beer in India . Medusa Beverages identified this market gap early on. We saw an opportunity to introduce a Premium Strong Beer that defied the old norms. Our flagship brew, at a perfectly balanced 5.9% ABV, was designed to deliver the desired ‘kick’ while maintaining an unparalleled smoothness and a clean aftertaste, a stark contrast to the rougher finish of many traditional mass-market options. The result is a drinking experience that moves strong beer firmly into the realm of true premiumisation. Q...