beer in india

There was a time when the Indian beer market was synonymous with "strong". If it didn't have a high alcohol percentage, it was often overlooked. But times have changed. In 2026, the narrative has shifted toward moderation, health-consciousness, and the joy of long social sessions. This movement has brought mild beer brands into the limelight like never before. The New Social Ritual The modern drinking culture is less about the "hit" and more about the "hang." Whether it is a brunch that stretches into the evening or a corporate mixer, consumers are looking for beverages that allow them to stay social without the heavy fatigue associated with high-alcohol drinks. This is where mild beer in India has found its footing. A mild beer, typically categorised as having an alcohol content below 5%, offers a crisp, refreshing profile that is perfect for India’s tropical climate. It allows for "session drinking," where you can enjoy a couple of pints ...